Some people believe that adding certain keywords will make them appear at the top of the search engines. Well, that’s entirely not the case. It hasn’t been for a very long time since it has been abused in many sites over the years including words that have nothing to do with the website in question just to get it higher. People have even gone as far as to put certain celebrities in their keywords to get higher such as Brad Pitt back in the Interview with the Vampire days when it was huge and he got a lot of press. What is important, is your website content and if there are a lot of articles about your site, links to your site, or paying to be a higher ranked site. Take care of those and you will be higher on the food chain. text.